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Email marketing is one of the most effective and popular ways to reach and engage your audience, generate leads, and increase conversions. However, email marketing is also becoming more competitive and challenging, as consumers are bombarded with hundreds of emails daily.
In this article, we will review 7 of the best AI email marketing tools in 2024, based on their features, benefits, pricing, and customer reviews. We will also provide some tips on how to choose the best AI email marketing tools for your specific needs and goals.
| Tools | Features | Pricing |
|---|---|---|
| Phrasee | AI-generated email content | premium |
| Optimove | The ultimate solution for marketers | Freemium |
| ActiveCampaign | Machine learning and behavioral data | Freemium |
| GetResponse | AI Writing Assistant | Freemium |
| Seventh Sense | Machine learning and predictive analytics | Freemium |
| Drift | AI-Powered Chatbots | Freemium |
| SendGrid | Email Testing | Freemium |
What is AI Email Marketing?
AI Email Marketing is the use of artificial intelligence to create and optimize email campaigns that reach the right audience with the right message at the right time. AI Email Marketing tools can help marketers with tasks such as:
- Segmenting email lists based on user behavior and preferences
- Writing engaging and personalized email copy
- Testing and optimizing email subject lines, content, and design
- Automating email workflows and triggers
- Analyzing email performance and providing insights
Phrasee
Phrasee is an AI-powered email marketing tool that helps you write catchy and persuasive subject lines, headlines, and CTAs that increase your open rates, click-through rates, and conversions. Phrasee uses natural language generation, natural language processing, and deep learning to generate and optimize email copy that matches your brand voice and tone.
Features
- AI-generated email content: Phrasee uses generative AI to create engaging and on-brand email subject lines, pre-headers, and in-body copy that stand out in the inbox and drive conversions.
- Brand controls and optimization: Phrasee’s platform ensures that the AI-generated content matches the brand’s tone and voice, and allows marketers to test and optimize the content for better performance and ROI.
- Self-service UI and integrations: Phrasee’s platform is easy to use and integrates with popular email service providers, enabling marketers to generate, test, and personalize email content with a click of a button.
- Data-driven insights and predictions: Phrasee’s platform leverages data from hundreds of thousands of experiments to predict the best-performing email content and provide insights into what messages and sentiments resonate with the audience.
Price
Phrasee offers two plans for AI Email Marketing: Essentials and Enterprise. Both plans include AI-generated subject lines, headlines, and CTAs, as well as unlimited users, campaigns, and languages.
Optimove
Optimove AI Email Marketing is the ultimate solution for marketers who want to start with the customer and not the campaign/product. By combining rich customer data, AI-led journey orchestration, and personalized email delivery, Optimove AI Email Marketing helps you drive loyalty and revenue with innately intelligent marketing.
Features
- Personalized Email Marketing Software: Optimove offers a platform that enables marketers to create, deliver, and optimize hyper-personalized email campaigns, using data and AI.
- Dynamic Content: Optimove allows marketers to update the content of their emails based on user interactions and preferences, ensuring relevance and timeliness.
- Automatic Product Recommendation: Optimove uses AI to generate product recommendations and replenishment reminders for each customer, based on their behavior and purchase history.
- Customer-Led Marketing Platform: Optimove helps marketers shift from product-led to customer-led marketing, by putting customer data at the start of everything they do, and driving loyalty and engagement.
Price
| Plan | Monthly Price |
|---|---|
| free | $0 |
| Basic Plan | $0.005 per email, up to 100,000 emails per month |
| Standard Plan | $0.004 per email, up to 500,000 emails per month |
| Premium Plan | $0.003 per email, up to 1,000,000 emails per month |
| Enterprise Plan | Custom pricing, for more than 1,000,000 emails per month |
ActiveCampaign
ActiveCampaign is an AI-powered email marketing tool that helps you create and deliver personalized and relevant emails that drive more engagement and conversions. ActiveCampaign uses machine learning and behavioral data to segment and target your email campaigns with dynamic content, offers, and recommendations.
Features
- Predictive Sending and Content: This feature allows you to send emails at the optimal time and with the most relevant content for each individual contact, based on their behavior and preferences.
- Dynamic Content Customization: This feature enables you to personalize your emails based on various criteria, such as location, device, purchase history, engagement level, and more.
- Automation Templates: This feature helps you to create effective email campaigns with pre-built workflows that are tailored to your goals, such as lead generation, customer retention, or re-engagement.
- SMS Campaigns: This feature allows you to reach your audience on their mobile devices with text messages that are integrated with your email marketing strategy.
Price
| Plan | Monthly Price | Yearly Price |
|---|---|---|
| Free | $0 | $0 |
| Lite | $29 | $39/month, billed yearly |
| Plus | $49 | $70/month, billed yearly |
| Professional | $140 | $187/month, billed yearly |
| Enterprise | $259 | $323/month, billed yearly |
GetResponse
GetResponse AI Email Marketing is an affordable, easy platform that offers everything you need to succeed with email marketing and beyond. It is trusted by over 400k customers worldwide who have seen amazing results with their email marketing. Whether you are a beginner or an expert, GetResponse has a solution for you.
Features
- AI Email Generator: Create engaging and industry-optimized emails faster than ever and increase your open and click-through rates.
- AI Campaign Generator: Generate a landing page, welcoming email, and newsletter and launch a professional campaign in minutes.
- AI Subject Line Generator: Generate subject lines optimized for your industry and increase open and click-through rates.
- AI Writing Assistant: Write optimized texts for all your emails faster with a built-in AI-powered assistant. The AI Writing Assistant will help you craft engaging and personalized messages that resonate with your audience.
- AI-Powered Analytics: Get actionable insights on how your emails and campaigns are performing.
Price
| Plan | Monthly Price |
|---|---|
| Free | $0 per month for up to 500 contacts and 2,500 newsletters. |
| Email Marketing | $15.6 per month for unlimited emails |
| Marketing Automation | $48.4 per month for advanced email automation |
| Ecommerce Marketing | $97.6 per month for ecommerce tracking |
| MAX | $999 per month for enterprise-level features |
Seventh Sense
Seventh Sense is an AI-powered email marketing tool that helps you optimize the best time and frequency to send emails to each subscriber. Seventh Sense uses machine learning and predictive analytics to analyze your subscribers’ email behavior and preferences and determine the optimal send time and cadence for each individual.
Features
- True send-time personalization: Emails are automatically delivered to every individual at his or her most optimal engagement time.
- Throttling: This feature increases deliverability, and empowers you to pause campaigns, make changes, and spread load on your systems, call centers, and salespeople.
- Sender reputation improvement: By increasing engagement, you’ll increase your sender reputation with major email providers improving overall deliverability.
- Automatic engagement-based segmentation: Customers have different needs. This feature allows you to easily email customers at their preferred frequency.
- Increased conversions: Send time/frequency optimization means happier customers, shortened sales cycles, and higher conversion rates.
Price
| plan | Monthly Price | Yearly Price |
|---|---|---|
| Free | $0 | $0 |
| Business | $ 450 | $ 360 |
| Enterprise | Custom per/year | Custom per/year |
Drift
Drift AI Email Marketing is a platform that helps businesses engage with customers and prospects through personalized and conversational emails. Drift is the ultimate platform for conversational marketing and sales. It helps you create enduring customer relationships, one conversation at a time.
Features
- AI-Powered Chatbots: Drift AI Email Marketing uses chatbots to automatically respond to email replies, qualify leads, book meetings, and provide relevant information.
- Email Deliverability: Drift AI Email Marketing improves email deliverability by removing spam traps, invalid addresses, and hard bounces from email lists.
- Email Tracking: Drift AI Email Marketing tracks email responses, clicks, opens, and conversions, and syncs them with CRM and sales data.
- Email Personalization: Drift AI Email Marketing allows users to create personalized email campaigns based on buyer intent, behavior, and profile.
Price
| Plan | Monthly Price |
|---|---|
| Free | $0 |
| Pro | $2,500/month billed annually |
SendGrid
SendGrid Email marketing is one of the most effective ways to communicate with your audience, build trust, and increase conversions. But it can also be time-consuming, complex, and challenging to optimize. It is the ultimate email marketing service for marketers and developers who want to scale their email programs and achieve better results.
Features
- Email Marketing Automation: Create and send automated, recurring emails or time-based drip series with simple triggers and a centralized view of your email series.
- Email Testing: Run inbox rendering previews, spam testing, and link validation to ensure your emails are ready to be sent.
- Email Validation: Scan your email list to detect and prevent invalid email addresses, reduce bounce rates, and improve deliverability.
- Twilio Segment Integration: Enrich your email campaigns with real-time data from the leading customer data platform, powered by a direct integration with Twilio Segment.
Price
| Plan | Monthly Plan |
|---|---|
| Free | 100 emails/day |
| Essentials | $19.95/month |
| Pro | $89.95/month |
| Premier | 5,000 emails/per month |
- Saving time and resources: AI email marketing tools can automate and simplify many tedious and repetitive tasks. This can save you a lot of time and resources that you can use for other important aspects of your business.
- Improving your email marketing ROI: AI email marketing tools can help you create more effective and efficient email campaigns that generate more opens, clicks, and conversions.
- Enhancing your customer experience: AI email marketing tools can help you deliver more personalized and relevant emails that match your subscribers’ interests, needs, and expectations.
- Staying ahead of the competition: AI email marketing tools can help you leverage the latest trends and innovations in email marketing. This can help you stay ahead of the competition and gain an edge in your niche.
Frequently Asked Questions
What are the benefits of AI Email Marketing?
AI Email Marketing enhances business email performance with personalized content, precise audience targeting, automated campaign optimization, and effective ROI measurement for continuous improvement.
How does AI Email Marketing work?
AI Email Marketing employs complex algorithms and machine learning to analyze customer data, tailoring emails based on behavior and preferences. It automates tasks for efficient campaigns, enhancing personalization and targeting.
How to choose the best AI email marketing tools?
No universal AI email marketing tool exists. Your ideal choice hinges on factors like business size, industry, goals, budget, and preferences. Consider these aspects when selecting an AI email marketing tool.
Conclusion
AI email marketing tools are the future of email marketing, as they can help you create and deliver more engaging and effective emails that boost your open rates, click-through rates, and conversions. AI email marketing tools can also help you save time and resources, improve your email marketing ROI.
In this article, we have reviewed 7 of the best AI email marketing tools in 2024, based on their features, benefits, pricing, and customer reviews. We hope this article has helped you find the best AI email marketing tool for your email marketing needs and goals.
